What is your why?
Good strategy means defining what is important to focus on.
Start out by finding out what’s important to your team, the event and your stakeholders. Find your moral compass. Identify the critical and relevant sustainability issues.
Work out ‘what is your why’!
In the first part of the course we learnt about sustainable development and the principles which guide these. We took a deeper dive into how to apply these at events, and undertook an exercise to map event components to the Sustainable Development Goals (SDGs).
In this phase of developing your Sustainability Strategy and Framework, we now must set our ambitions – what we really want to strive for in supporting sustainable development and how this can be enacted through our event.
In ‘A Strategic Approach’ lesson we had a glimpse at what a strategic framework could look like, and now it is time to develop some content for your own framework. This is not a copy/paste exercise… you must truly think about your organisation and event, the context in which you operate, what governs your moral compass, who cares about what and how to set this all into a strategy that has the right themes and pillars for you.
Sustainable Development review
Review some of the content from the previous modules:
If you’re just starting out or needing to refresh, the best tool I can recommend is to hold a workshop with your team.
This should include top management, as well of course, with those doing the work! You may also find it right to invite key stakeholders too, especially if you have delivery partners or major contractors who you’ll rely on to bring it to reality.
Establish ‘what you stand for’ and what the organisation is passionate about. Create a shared vision, set goals and prioritise issues for management.
The workshops aim to uncover and define what the underlying principles or values of the organisation are, what everyone considers as important sustainability issues for management, what topics, concerns, issues or campaigns you want to stand behind, and how to prioritise what to focus on.
The workshop will come in three parts. You can run these on the same day or as three separate workshops or meetings, with the same participants or change them around as seems relevant.