Coca-Cola Enterprises has re-launched its summer festivals recycling initiative, Happiness Recycled, which features an assortment of interactive bins, games and performers.

The company explained that the re-launch is part of its drive to encourage sustainable behaviour change in consumers and boost recycling rates across Great Britain.

This year, CCE said that it will have a presence at two summer festivals; the Royal Highland Show in Scotland, from 19th to 22nd June, and British Summer Time in London’s Hyde Park on the 12th and 13th July.

Designed to make the recycling process fun, the bins engage visitors through a number of interactive activities, including:

  • A new table football game. To activate the game bottles must be recycled to release the ball
  • A Batak performance challenge, where consumers react to light sensors to recycle as much as they can in 30 seconds.
  • The return of last year’s basketball shooting challenge
  • A giant interactive flower pot recycling bin


Participants will be congratulated on their recycling success by ‘flash mob’ CCE performers, and can collect memento photos to take home or share online via social media.

More info on British Summer Time's Sustainability Initiatives.


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