Every Can Counts teamed up with Festival Republic to give three students the chance to be a Student Recycling Champion at Reading Festival. Student Recycling Champions worked with Every Can Counts to help promote drinks can recycling and had the chance to see behind the scenes of a major music event.

Competition entrants had to impress organisers with a bright idea to encourage more festival-goers to do the right thing with their empty drink cans. Ideas that came in included creating artworks on site from recycled cans, producing stickers to promote the Reading Festival ‘your can counts’ incentive (where bags of empty cans can be exchanged for a free drink token) and offering recyclers the opportunity to fast track the queues for the artists’ signing tent.

The project offered the students an opportunity to learn about, and contribute towards, a sustainability issue on the national agenda, experience developing and implementing real life solutions to increase recycling outside the home, and the opportunity to create contacts within the packaging, waste management and sustainability industries.