Bonnaroo Launches Refill Revolution

The use of alternative bottles and visits to filling stations and reduction in waste will be tracked so the Refill Revolution program can be tweaked next year. The goal is to significantly reduce festival waste over time.

Bonnaroo’s sustainability team announced Tuesday the launch of Refill Revolution, a festival-wide pilot sustainability project designed to keep fans hydrated while encouraging them to rethink plastic consumption habits and reduce disposable cup and bottle waste at the event and beyond.

Bonnaroo is teaming up with Steelys Drinkware and the Plastic Pollution Coalition to encourage fans to join the Refill Revolution by switching from conventional single-use plastic and compostable cups and bottles to reusable ones made of food-grade stainless steel. Festival goers will have access to more than 20,000 Bonnaroo-themed stainless steel water bottles and beverage cups that can be reused endlessly. Fans will be able to hydrate with their Bonnaroo drinkware at free water wells and free filtered drinking water stations positioned throughout the festival site as well as participating beverage service venues.

“This project is a huge step toward furthering our goal to become as sustainable as possible as a festival,” said Laura Sohn, Bonnaroo’s sustainability coordinator. “It empowers and encourages fans to take steps to be part of the festival waste solution.”

“We’re excited to help Bonnaroo ignite the Refill Revolution and showcase creative new ways for individuals and events to approach waste diversion,” said John Borg, founder and CEO of Steelys. “Bonnaroo has extraordinary relevance to thousands of music fans and presents a tremendous opportunity to rethink the disposable mentality that’s engrained in our culture.”

“Consumption of disposable plastic cups and bottles has spiraled out of control,” said Dianna Cohen, co-founder of the Plastic Pollution Coalition, a global alliance of organizations and businesses working to stop plastic consumption and pollution and its toxic impacts. “The trend toward reusable steel cups and bottles is an important development in source reduction and waste diversion that can make a real impact.”

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